Pocket money and financial literacy: Way to your child’s fruitful feature


‘Mammi, Papa, increase my pocket money, please? – said every one of us throughout our childhood.

Simply because we had so many new things to try and do, starting from our first ever mall-visit to eating at new places, birthday parties, graduation parties, parties for no particular reason, dates, etc. And as we grew up, we kept needing more and more money from our parents until the time we started earning our own money via day jobs and businesses.

But very few of us, ever actually saved from those times that we got pocket money. Most of us would spend 100% of it and ask for more. Only a handful examples are there where we see the ‘smart’ people having saved a part of their pocket money to benefit them in some way. We hear about kids these days who come as brilliant examples of what we could have achieved at that age if we knew the idea of growing money! We sometimes even regret not having enough financial knowledge.

If you notice even today, our kids need pocket money. But we can also help them with financial literacy, right? So that they learn about the concepts of saving money, growing money, investing money in ways we never learnt. We can teach them about bad debts and how to care for money so that when they grow up, they grow up to be financially independent youngsters who perhaps can even fund their tuition fees and vocational courses with their own saved money.
This is where we would like to introduce to you our product called – ICICI Prudential Balanced Advantage Fund. This scheme allows your money to be tactfully utilized based on market fluctuations so that your risk can be managed and potential returns can be gained.

Fund managers play a huge role in handling this scheme by bringing the benefits of an expert’s eye to understand and analyse the market conditions before investing your money in stocks and bonds. We often get emotional with our money due to reasons of ownership and confidence. It is hence better to leave the job of growing your money to people who have expert teams and years of experience in handling and growing money based on your objectives.

Let’s see how ICICI Prudential Balanced Advantage Fund (BAF) can help your children to attain financial independence.

The 1, 2, 3 and 4 of ICICI Prudential Balanced Advantage Fund:

1. The A in BAF stands for ‘advantage’. It means that with this scheme, you can invest in both worlds – equity and debt as per the market situations.

2. The B in BAF stands for ‘balanced’. Our fund managers wisely balance your portfolio in this scheme by investing in debt when the market goes up and in equity when the market falls.

3. BAF aims to reduce and limit the losses even when the market goes down.

4. The scheme invests in companies across different sectors.

It goes without saying that we also want the best for our children. This Children’s Day, take your first step by providing them financial knowledge and by investing in ICICI Prudential Balanced Advantage Fund for your children’s future and give them the gift of financial freedom!

Start investing today, for your children’s better future, tomorrow

here to learn more about ICICI Prudential Balanced Advantage Fund.

Please note that the Risk-o-meter specified above will be evaluated and updated on a monthly basis. The above riskometer is as on October 31, 2022.


ICICI Prudential Freedom SIP is an optional feature that allows initial investments through SIP, switch to another scheme after a pre-defined tenure and SWP post that. The SWP will be processed either till Dec 2099 or till the units are available in the target scheme, whichever is earlier. This feature does not in any way give assurance of the performance of any of the Schemes of ICICI Prudential Mutual Fund or provide any guarantee of withdrawals through SWP mode. Freedom SIP allows investors to switch the SIP investments to a target scheme, and post completion of the SIP tenure & monthly SWP will continue from the target scheme. Please read the terms and conditions in the application form before investing or visit www.iciciprumf.com. This facility should not be associated or confused with Freedom SWP; the two are separate facilities provided by ICICI Prudential AMC Limited.

Mutual fund investments are subject to market risks, read all scheme related documents carefully.

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