Blue passed red at 8 percent while the latter dropped to 7 percent.
While white remains to be the top seller at 40 percent and black colour preference grew by 7 percent, overall, achromatic colours have seen a drop of 1 percent in demand. Out of the pallet, white and silver are down by 3 percent and grey dropped by 2 percent. In other chromatic shades, blue passed red at 8 percent while the latter dropped to 7 percent of the overall preference share. Brown and beige held their share of 2 percent in 2022 and Gold was the least preferred colour at just 1 percent share.
Screenshot: BASF report
A noteworthy trend that the study reported was the rise in the popularity of green colours. This applied to a wide variety of green shades ranging from teal to khaki. India has shown a shift towards preferring green shades that now take up 3 percent of the overall vehicles sold in the country.
A noteworthy trend that the study reported was the rise in the popularity of green colours.
On a wider scale, blue, red and brown were the top three chromatic colours preferred by the Asia-Pacific region. Overall shares of black and grey were also reported to be up while top ranker white lost ground, especially among SUV buyers.